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The Evolving Landscape of Market Research Tools and Techniques

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The Evolving Landscape of Market Research Tools and Techniques The field of market research has undergone a significant transformation in recent years, driven by advancements in technology and data analytics. To stay competitive and deliver accurate insights, it's essential for market researchers to keep up with the latest tools and techniques. Why is it Important to Stay Updated? Improved Data…
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Customer-Centric Marketing in the Automotive Industry: Driving Sales and Loyalty

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Customer-Centric Marketing in the Automotive Industry: Driving Sales and Loyalty   In the competitive automotive industry, delivering exceptional customer experiences is essential for driving sales and building brand loyalty. Customer-centric marketing campaigns focus on understanding customer needs, preferences, and pain points to create tailored experiences that resonate with consumers. So, let's review few examples to understand it in a better…
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Millennials and Gen Z: Driving the Future of Automotive

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Millennials and Gen Z: Driving the Future of Automotive   Millennials and Gen Z are reshaping the automotive industry with their unique preferences and buying behaviors. Understanding their priorities is crucial for automakers to connect with this influential demographic.    Key Automotive Preferences:   Sustainability: Both generations prioritize environmentally friendly vehicles, with a strong preference for electric and hybrid models.…
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Automotive Cybersecurity: Protecting Our Wheels from Digital Threats

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Automotive Cybersecurity: Protecting Our Wheels from Digital Threats   The automotive industry is undergoing a digital revolution. With the increasing integration of technology into vehicles, comes a growing vulnerability to cyberattacks. This poses a significant threat to both vehicle safety and consumer privacy.   The Rising Threat of Cyberattacks   Modern cars are essentially computers on wheels. They are equipped…
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Advanced Driver Assistance Systems (ADAS)

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ADAS: Driving Safety into the Future Advanced Driver Assistance Systems (ADAS) are revolutionizing the automotive industry by making roads safer and driving experiences more convenient. These cutting-edge technologies use sensors, cameras, and radar to monitor driving conditions and provide real-time alerts and assistance. Latest ADAS Features Adaptive Cruise Control (ACC): This system maintains a safe following distance from the vehicle…
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Autonomous Vehicles: A Driverless Future

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Autonomous Vehicles: A Driverless Future Autonomous vehicles, or self-driving cars, are rapidly evolving from science fiction to reality. This revolutionary technology promises to transform transportation, enhance safety, and reshape urban landscapes. Let's explore the potential impact of autonomous vehicles. Enhanced Safety on the Roads Reduced human error: A primary cause of accidents is human error, such as distracted driving or…
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The Rise of Electric Vehicles (EVs): A Green Revolution on Wheels

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The Rise of Electric Vehicles (EVs): A Green Revolution on Wheels Electric Vehicles (EVs) are no longer a futuristic concept. They are rapidly gaining traction worldwide, driven by environmental concerns, technological advancements, and government incentives. This blog delves into the factors propelling the EV revolution and its potential impact on the automotive industry and society. Why are Electric Vehicles Gaining…
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Rise Of Sustainable And ECO- Friendly Products In The Market

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In recent years, there has been a growing trend towards sustainable and eco-friendly products. Consumers are becoming more conscious of their impact on the environment and are looking for products that align with their values. As a result, many companies are starting to offer sustainable and eco-friendly products in response to this growing demand. But how can companies know which…
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Top 5 Emerging Technologies Shaping 2023

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As we step into the year 2023, the technology landscape continues to evolve at a rapid pace. In this blog post, we'll explore the top five emerging technologies that are set to shape the future of industries and businesses across the globe. 1.      Artificial Intelligence and Machine Learning Artificial intelligence (AI) and machine learning (ML) are expected to become even…
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How did India's Gaming Industry rank In The Top 5 Gaming Markets Of The World.

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Online and mobile gaming is an emerging sector in India that has shown significant growth due to an increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. India recently ranked among the top 5 in the world when it comes to online gaming. There are currently more than 560…
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COVID-19: Impact on consumer behavior and its implications for businesses.

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The COVID-19 pandemic is leading to transformations in the ways we travel, we eat, we shop, we communicate, and the way we socialize. These transformations and their acceptance have started accelerating along with the lockdown restriction back in March 2020 and many of them are expected to stay longer. How has consumer buying behavior evolved after the enforcement of COVID…
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Impact of COVID -19 : Sectoral View

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COVID - 19, has wiped the world from its day to day activities. Starting in the wet city of Wuhan in China, previously known as “2019 novel coronavirus” got spread as wildfire all over the world. As human beings continue to spend days locked up inside their homes, it is imperative that it will effect or change fundamentally the way…
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Does our Drowning Planet Need Floating Power Plants?

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Without doubt burning fossil fuels is destroying our planet, yet, it continues to be our primary source of energy. Even in 2019 around 70% of our electricity comes from fossil fuels, fuelling rising global temperatures. As our population increases our energy consumption will also increase substantially. Additionally, currently roughly 1.2 billion people do not have access to electricity. Primarily because…
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Spinal Implants – A proven remedy for severe Vertebral Defects

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Are you wondering why does your back hurt? Are you experiencing back pain? Back pain often happens because something is off in the way your spinal joints, muscles, discs and nerves fit together and move. It is estimated that back pain affects about 80% of adults at some point in their lives. It is estimated that around 25% of adults…
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Rise of mobile wallets - A dynamic shift to new era of Economy

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Do you ever come across a situation, where you have abruptly realized that you left your wallet at home while purchasing a gift to surprise your dear ones? Have you realized that with just a smartphone, you can make your shopping experience joyful and hassle free? Luckily you got a popup on your smartphone from PayPal app, giving you a…
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GLOBAL NUTRACEUTICAL MARKET – EMERGING REMEDY FOR MILLENIAL WELLBEING

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Have you ever wondered if your diet contains all of the nutrients you need? Does the food you choose to eat regularly consist of natural, pure whole foods? Are you experiencing unwanted symptoms such as lack of energy, stress, pain, weak immunity or allergies, digestive challenges, ageing effects, inflammation, and genetic weakness? Well, there is a breather for you –…
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The Roadmap for Indian Startup Ecosystem – Trends in 2018

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Indian Startup Ecosystem is maturing to provide more B2B focused solutions. Nearly half the firms founded in 2017 operate in the B2B space, after nearly a decade of dominance by e-commerce and ride-hailing startups in the ecosystem. With such prolific growth, the B2B segment has also caught the attention of investors, with significant funding growth seen for B2B startups year on year.…
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Hospitality Sector- Ready for disruption?

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Disruptions in businesses are not a rarity in today’s world. But there are sectors which accepts change yet cling on to the traditional means. They do not want to let it go by giving a nod, in a subtle way, Henry Ford, who said, “People could have a Model T in any color they want as long as it’s black”.…
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The On-demand generation and Rise of Platform Economy

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Today’s business ecosystem has evolved rapidly, and novel business models are created to improve efficiency and market conditions. In recent years, we have seen billion-dollar firms emerging by leveraging the demand and supply mismatch. With the rise of platforms and aggregator model, the core of the value creation has shifted from creation to connection; from delivering value to facilitating value;…
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Experiential Marketing — Key to win Customers

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Ever noticed a fruit seller offering a slice of watermelon or a mango to taste before buying it? Or have u been on a test drive in your favourite car you wish to buy Or smelt the aroma of Bru Coffee on a newspaper? Yes! Am pretty sure most of us have witnessed one or two such instances which prompted…
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The age of Connected Mobility - Telematics Uncovered

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The automotive industry is on the verge of a massive transformation due to the entry of disruptive new age tech players in the market. The mobility ecosystem is witnessing novel business models to cash on the technology evolution and the changing preferences of the consumer, especially the Millennials. We already are witness to the gradual obsolescence of the conventional ride…
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P(re)tail – The Metamorphosis in Commerce

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The term “Commerce” has got multiple facets which includes online commerce, brick and mortar commerce and mobile commerce. However, the purpose served by all these sale channels is to guide businesses to reach consumers effectively, and to gauge the consumer experience through their feedbacks. What it would have been if consumer’s expectations turn in to reality. Imagine, if your product…
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The tipping point of user engagement – Gamifying the Pokemon Way

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These days you can find people glued to their smartphone commuting long distances just to find a creature and catch it, well the creature could be a dinosaur, a snake, or any other for that matter. Does this sound insane? Then switch from the mode of imagination to reality, I am discussing about Pokémon, a child hood fantasy game that…
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Digitizing the Retail Experience

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As Consumers become more demanding, and expect the digital world to pervade in to all touchpoints of thier life, brick and mortar retail stores are no exception. There is rapid proliferation of technology in retail, as stores want to bridge the gap between digital and physical. This is done by building Omni-channel strategies, delightful and engaging customer experience to position…
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Its ‘App’ening Time for the Government

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Imagine a scenario where a farmer sitting in a remote village of India getting a notification on when and where to sell his crop yield to obtain best price. This would soon be a reality if the penetration of smartphone grows beyond the urban population and reaches out to the remote villages of India. India stands third in terms of…
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Identity and Access Management to spearhead the new era in Enterprise security market - An Insight

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With the passage of economic crisis since 2011 the global market had experienced economic recoveries and organizations have accumulated the budget to make investments in IAM projects in which the benefits with regard to expenses are realized within the mid to long term. ResearchFox analyzed the gaps between the expected and realized benefits of IAM projects which were the most…
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Global Healthcare Analytics Market Witnessing The Healthy Growth - A Review

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Jun 9th, 2014 · Comments Off We exist in the Universe, that is data-driven, where thousands of records, messages, pictures and opinions are composed through abundant sources. Analytics can convert these facts into actionable insights, process improvements and predictive approaches, which would dramatically influence the attainment of a health care system. Healthcare Analytics systems disclose and comprehend chronological patterns of statistics…
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Reverse brain-drain, destination India

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Last Saturday evening, one of my close friends received a call from his cousin aiming to pursue his master’s in business management while we were in sound mood of discussing the recent success of “2 States”- the recent Bollywood super-hit. What I derived from his one way conversation over the phone (though I assume that there were heated arguments from…
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